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Frequently asked questions
How was the original
database compiled? First, we decided that
we wanted to use Modern Bride Magazine. Then we defined a target
group and a profile based on our best assessment of who will be
a good match for Costa Rica. We took into consideration age, income,
and specially the residents of cities that have a direct flight
to Costa Rica.
How are the requests
going to be generated ? We will mail out invitations for the people
in the original database to request the magazine.
Why mailing out 75,000
invitations? How
do you know that you will get 10,000 requests? Well, it is out experience
that we can easily generate a 10% response by targeting the right
audience with the right offer.
What if you do not
get the 10,000 requests after you have mailed the entire 75,000
invitations? We will keep mailing out invitations until we get
the 10,000 requests promised. That
is our guarantee.
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