How
does it work?
The database that we use is of Modern Bride Magazine subscribers.
In the annual survey the magazine runs among its subscribers,
Costa Rica has been chosen as the #1 destination in the world
for adventure honeymoons.
Our guarantee is that the magazine is only distributed to people who
request it. We generate the interest in the magazine with a direct
marketing campaign that distributes 75,000 invitations to request
the magazine to a database with a very specific profile: women that are 27 years old as an average and that make
over $50,000 per year. They will be marrying within 17 months.
By requesting the magazine, these women are stating their interest
in the destination and becoming a AAA potential client. If for any reason our initial campaign does not net the
10,000 requests that we guarantee, we will immediately carry out
another one until we meet the goal.